I see lots of people online trying to make a million dollar overnight, just like that! and it is a pity because none of the successful guys who already know how the web work have time to make them understand that the web is not a place where people pick up Naira or Dollar notes but a place where fast moving humans seek for stuffs that will entertain and help make their life better.
For you to make a sale in the real world, it is either you offer your goods and services through a shop well set-up and managed in relation to what your business is all about or probably you hawk those goods from one place to another sweating in the hot sun, getting chased by Govt agents, just to make a living, imagine! some of these hawkers even get jailed, their products thrown all over the place, what a life they are living. Well, definitely they make more than just a living through this means and that is why they do it again and again everyday.
The world wide web is no different from the real world when it comes to making money, people need to be aware of who you are and you need to convince them into believing that all will be well when they transact any business with you.
On the internet, marketing a product and services is even much more harder, people are always moving on the web, they do not stick to a website, they keep on searching for something interesting and so tell me, how do you get these peoples attention not to talk of selling to them if not by making what you want to market to them merged to an interesting web content (videos, blogs, discussions, pictures etc).
For example, if i am to promote an ebook on how to loose weight, even the tittle will be alarming, interesting, off the chain just as this one is "Loose Half Of You In Two Weeks, New You, New Weight, New Life" and i will add tags like this: All those wicked fat will be fried out, you will be able to run like a cat, a brand new life await you when you purchase this super e-book, click fat out, buy yours now or buy for that fat friend of yours, stop hating him/her for been fat, show him/her a way out now. You will make the post interesting to the point that viewers will share them with their friends and family members thereby helping you with your marketing.
I hope you get it, this is how things work on the web, people love crazy stuffs, weird stuffs, really funny stuffs, very interesting or unbelievable stuffs and they hate web contents that are annoying and not interesting in any way or just plain adverts.
One more thing, there are lots of people on the web that just love causing trouble, they will always want to see you loose, always make sure you watch your back. For example, on Gnaija you can click Settings link to do so.
It took me about 7yrs to fully learn how the web works, if you are the type with time, money and willingness to learn, you can get to learn how the web works in a year or so. To end this, because of the web, people like Mark Zuck, the creator of Facebook (created in 2004) was able to turn himself into a billionaire in just 5rys, i am sure you know Nigeria's Seun Osewa, the man behind nairaland.com, that website is Nigeria's most visited and biggest website, those in business knows this guy's game is extra large.